Marketing That Lets You Hear The Music
Expert Brand Marketing for the Music Industry
We’re Packing Out Shows, Making Records Fly off those Shelves, and Bumping Up Your Sales by Marketing Your Brand Directly to Your Biggest Fans
WELCOME
In case you weren’t already aware, the music business is a wild beast, always shifting and evolving. This evolution creates a pattern where you’re constantly playing catch-up, making sure that your clients are still engaged with what you’re offering, and frequently wondering…
“How can I market my music business more effectively?”
or maybe this…
“How can I promote my music brand in a way that reaches people?”
My sneaking suspicion is that alongside these foundational questions you’re asking yourself you’ve got a lot on your personal to-do list.
Your Music Business Task List:
Researching what bands fans want to see in your live concert venue.
Analyzing what new vinyl audiophiles are dying to snag from your record store.
Deciding on what artist to sign to your music record label.
Figuring out what cutting-edge audio gear to promote and offer your clientele.
And carving out time to rest, spend time with family, invest in healthy personal habits, etc.
Pressing Concerns for Your Music Business:
How to convey the purpose and value of your music business to the general public.
How to communicate with customers and market your products/services.
How to make sure that your music business even shows up in search engine results.
I know it can be a rat race pushing your music business to survive and, even more so, to thrive.
So what’s the answer?
How does this rat race get simplified so it’s not a constant headache for you?
Invest in Music Brand Marketing Expertise
In order to save you time, money, and your sanity it’s of utmost importance to allow others to shoulder some of the weight of your business.
For your music business to thrive and not merely squeak by it’s key to invest in marketing professionals to promote your brand and take your business to that next level.
My goal, and my specialty, is to chip away at that growing pile of to-dos that you’ve got for your music business; selling more tickets to your shows, getting more bodies into your record store, getting people excited about quality audio gear, signing new bands to your record label, and more.
I Do This Through Careful and Engaging Music Brand Marketing
Or Copywriting, as it’s often referred to.
What that means is that I’ve got a few tricks up my sleeve, including…
Creating email sequences that are a relationship-builder between you and your soon-to-be devotees.
Churning out product descriptions to accurately market your music brand’s identity, increase foot traffic (online and in person), and build an eco-system of adoring fans. This type of brand marketing - these kinds of descriptions - get people craving to check out what you’re offering.
Writing SEO-refined blogs to inform, educate, and push the envelope where needed. Music lovers go crazy over an edgy approach. These blogs engage the reader, broaden their awareness, and keep them coming back for more.
Crafting social media posts to keep the masses pumped about what kind of music madness you’ve been up to and draw them further into the world that your music business is shaping.
Developing written marketing material for your web pages (Copywriting) so your musical identity jumps off the page and grabs your audience. Your online presence needs to mirror what your music business is all about.
Through compelling brand marketing, you will be placed as an authority in your field, show up in web searches, increase your sales, and have the time to focus on running a business without hassling with brand marketing tasks. Leave that to me and let out a sigh of relief.
“A man is a success if he gets up in the morning and gets to bed at night, and in between he does what he wants to do .”
— Bob Dylan
PREVIOUS WORK
SERVICES
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Informative written brand marketing that delivers the voice you’re looking to convey, all while providing valuable information about your business and helpful tips about the music industry. This kind of writing is inviting to the reader and it sets you up as an authority in your field. This is a helpful brand marketing tactic toward growing your search engine rankings.
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Email sequences to build relationships with music lovers, to keep your fans and soon-to-be fans in the loop, give them info on what you’re working on. This kind of highly communicative brand marketing leads to increased loyalty and sales.
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800-1000 word pages in length. This is brand marketing writing (Copywriting) for your website that visually engages the reader and captures and conveys the value, expertise, and passion that you deliver in your business. I use language that strikes a chord in your reader so they are confident in your ability to deliver a quality product/service. It’s pleasant to read, look at, and it seamlessly showcases your music brand’s identity.
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Vivid and specific details about your product/service that gives customers greater insight into the benefits of what you offer, how it operates, what it feels and looks like, etc. It’s important to paint a picture of how your customer’s life will be changed by using your product/service and use that in your marketing efforts.
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Ads on Facebook or Instagram that hook your ideal audience and promote the value of your products and services. These kinds of posts need to be eye catching, to-the-point, and also have the ability to hook your reader through the power of curiosity.
Details…
Inquire About Retainers & Package Deals
FAQs
I would assume that you’ve got a few questions, or maybe even apprehensions, rolling around in your head. Here are a few points I’d like to address that will clear up some of the fog you may have about brand marketing for your music business. If you have further questions contact me directly HERE.
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Through partnering with a professional and trained Brand Marketing Professional you are giving yourself permission to take your brand to the next level. Marketing yourself effectively involves using persuasive and emotional techniques in order to draw your ideal client in, to inform the reader, to build interest in what your brand offers, and to provide a direct call to action in order to secure sales and provide an excellent product/service to your clients. Brand marketing is not about manipulating; it’s about informing and conveying value.
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Copywriting is a form of brand marketing that relies on crafting written material that is engaging, informative, uses emotional techniques, and always includes a call to action, whether that means urging the reader/prospective client to sign up for a newsletter, give personal feedback, purchase a product, join a cause, etc.
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SEO stands for Search Engine Optimization. This refers to the tactics and methods implemented in order to make sure that your website is showing up in relevant keyword search engine results. Through effectively implementing research and strategy your brand will be elevated in search engine results, making it easier for your ideal clients to find you and benefit from what you offer.
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By knowing who your ideal client is it saves you time and energy by knowing exactly who to gear your marketing efforts toward. As opposed to throwing a wide net over the entire population to see who might be interested in your brand, honing in on a more focused percentage of the population who will adore what your music business has to offer will reward you with a devoted following because you are providing exactly what they need.
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Although my focus is largely spent on working with clients who are attached to the music industry, I am more than willing to chat about ways that we can collaborate within your specific industry. I’m always eager to get to know more people to partner with and to market brands that are doing excellent work and producing stellar products.
My name is Nathan Tindall, and there are many terms I could use to describe myself, but the main unchanging descriptor that I generally use is that I am a music lover. A bit obsessed, maybe, but there are worse things to be.
I have always felt a magnetic pull toward music. Whether it be seeing my favorite bands perform live at an incredible venue, crate digging at record stores, or walking in nature with my headphones blasting, I am content when there is music in my ears.
In my business of copywriting, I bring that passion for all things music with me. I seek out others that have a similar passion and I partner with them to amplify their business’s reach, to connect them with others who are seeking out exactly what they are offering.
By assisting you through effective copywriting, I am saving you time and energy while elevating your brand, and getting your products and services in front of the eyes of your ideal clients. This concentrated angle of marketing builds your fanbase by directly connecting you with your prime target as opposed to constantly trying to reach as many people as possible through a wide range of methods.
I’m looking to boost your voice and increase your sales so that more people can listen to the music they love.